Privacy Policy

What Information We Collect

When you contact us, use our services, or interact with our WhatsApp Business API, Meta Business API automation systems, Google Business Profile tools, local SEO setups, and custom AI content generators, we may collect the following information:

• Your name
• Phone number (including WhatsApp number)
• Email address
• Business name, category, operations details, and location coordinates
• Website URL (if provided)
• Information about your business needs and requirements
• Website usage data and analytics (pages visited, time spent, device type)
• WhatsApp conversation logs and message history processed through the WhatsApp Business API (Cloud API)
• Meta Business account information, including Facebook Page IDs, WhatsApp Business Account IDs, and associated access tokens required for API integration
• Message template content, delivery status, and webhook event data received via Meta's Graph API
• Customer phone numbers, emails, and opt-in consent records collected for WhatsApp messaging and Review Request campaigns
• Google Business Profile credentials, maps location tags, and geotagged business photos
• Customer review history, feedback logs, and rating submissions collected through our review management systems
• Client-provided raw business copy, documents, and reference materials processed by our AI content generators

How We Collect Information

We collect information through:

• Contact forms on our website
• WhatsApp messages and conversations via the WhatsApp Business API (Cloud API hosted by Meta)
• Meta Business API integrations, including webhook callbacks and Graph API calls
• Google Business Profile API connections and Google Maps listing manager access
• Review management portal entries and client-side feedback collections
• Email communications
• Phone calls
• Google Analytics 4 (automatic website usage tracking)
• Cookies and similar tracking technologies
• Facebook Login and OAuth-based permissions granted by clients for Meta API access
• Automated workflow triggers connected to Meta Business Suite and WhatsApp Business Platform

Why We Collect Information

We use your information to:

• Respond to your enquiries and questions
• Provide our lead generation services (websites, Google Ads, tracking)
• Set up and manage WhatsApp Business API automation workflows, including automated replies, message templates, and broadcast campaigns on your behalf
• Connect and configure Meta Business API integrations for your Facebook Pages and WhatsApp Business accounts
• Optimize Google Business Profile ranking signals, monitor geographic search coordinates, and manage maps local pack placements
• Configure automated customer review request campaigns and manage user feedback loops
• Train and ground AI content generators and local search optimized copy models
• Improve our services and website based on usage patterns
• Send you updates about your projects and services
• Analyze website performance and user behavior
• Track the effectiveness of our marketing and advertising efforts
• Monitor WhatsApp message delivery status, read receipts, and campaign analytics via Meta's API
• Process webhook events from Meta to trigger automated customer engagement workflows

Tools & Platforms We Use

We use the following tools and platforms that may collect or process information:

• Google Analytics 4: To understand how visitors use our website, track page views, and analyze user behavior
• Google Tag Manager: To manage tracking codes and tags on our website
• Google Ads Tracking: To measure the effectiveness of Google Ads campaigns and track conversions
• WhatsApp Business API (Cloud API): For sending and receiving messages on behalf of clients, managing message templates, and automating customer communication through Meta's official WhatsApp Business Platform
• Meta Business API (Graph API): For managing Facebook Pages, WhatsApp Business Accounts, ad campaigns, and business integrations through Meta's official APIs
• Meta Webhooks: For receiving real-time notifications about message delivery, read receipts, and customer interactions on WhatsApp and Facebook Messenger
• Google Business Profile API & Google Maps: To manage local maps pack listings, update geotagged pictures, and synchronize client reviews.
• AI Text & Image Generation Engines: Large Language Models (LLMs) used to generate local SEO content silos, post updates, and template message drafts.
• Email: For sending responses, updates, and service communications

Meta Business API & WhatsApp Business API Data Handling

As part of our automation services, we access and process data through Meta's official APIs. The following describes how we handle this data:

• Access Tokens: We securely store Meta API access tokens (System User Tokens and Page Access Tokens) required to operate automation on your behalf. These tokens are encrypted at rest and never shared with third parties.
• Message Data: WhatsApp messages sent and received via the API are processed for automation purposes only. We do not read, mine, or use message content for advertising or any purpose unrelated to the services you have engaged us for.
• Phone Numbers: Customer phone numbers collected through WhatsApp opt-ins are used solely for the purpose of sending approved business messages (marketing, utility, or authentication templates) and are not sold or shared.
• Webhook Data: Delivery receipts, message status updates, and other webhook payloads from Meta are processed to provide analytics and ensure proper functioning of automation workflows.
• Business Account Information: Your WhatsApp Business Account ID (WABA), phone number ID, and Facebook Page information are stored to maintain API connectivity and manage your automation setup.
• Template Messages: Pre-approved message templates submitted to Meta for approval are stored in our systems for campaign management purposes.

Meta Platform Terms Compliance

We comply with Meta's Platform Terms, Developer Policies, and WhatsApp Business Policy. Specifically:

• We only access Meta API data that is necessary for providing our contracted services to you
• We do not sell, license, or purchase any data obtained from Meta or its users
• We do not use Meta API data to build or augment user profiles for advertising purposes beyond the services you have engaged us for
• We do not transfer Meta API data to any data broker, advertising network, or other third party not directly involved in delivering our services
• We delete Meta API data when it is no longer needed for the services, or upon termination of our agreement with you, whichever comes first
• We maintain appropriate technical and organizational security measures to protect all data received through Meta APIs
• We ensure that all WhatsApp messages sent through our automation comply with Meta's messaging policies, including obtaining proper opt-in consent from recipients before sending marketing messages

Data Retention for Meta API Data

We retain data obtained through Meta Business API and WhatsApp Business API as follows:

• Message logs: Retained for up to 90 days for analytics and troubleshooting purposes, then automatically deleted
• Access tokens: Retained only while the service agreement is active; revoked and deleted upon termination
• Customer contact data: Retained only for the duration of the automation campaign or service agreement, unless you instruct us otherwise
• Webhook event data: Processed in real-time and retained for up to 30 days for operational purposes

Upon termination of services, we will delete all Meta API data within 30 days unless legally required to retain it.

Cookie Usage

Our website uses cookies and similar technologies to improve your experience and analyze website traffic. Cookies are small text files stored on your device that help us understand how you use our website.

We use cookies for:

• Understanding website usage and visitor behavior
• Tracking the effectiveness of our marketing campaigns
• Improving website functionality and user experience

You can control cookies through your browser settings. However, disabling cookies may affect website functionality.

Data Security & Privacy Commitment

We take reasonable steps to protect your personal information using industry-standard security practices. This includes encryption of data at rest and in transit, secure storage of API credentials and access tokens, and access controls to limit who can view or process your data. However, no method of transmission over the internet is 100% secure.

For Meta API data specifically, we implement the following security measures:

• Encryption of access tokens and API credentials at rest
• HTTPS/TLS encryption for all API communications
• Role-based access controls for team members handling client data
• Regular security audits and vulnerability assessments
• Secure webhook endpoint verification using Meta's verification protocols

We are committed to protecting your privacy and handling your personal information responsibly and transparently.

We Do Not Sell or Share Your Data

We do not sell, trade, rent, or share your personal information with third parties for their marketing purposes. This includes all data collected through Meta Business API and WhatsApp Business API integrations. Your information is only used to provide our services, respond to your enquiries, and communicate with you about your projects. We do not use any data obtained from Meta APIs to create advertising profiles or for any purpose beyond the scope of our contracted services.

Third-Party Data Sharing

We may share your data with the following categories of third parties, strictly to provide our services:

• Meta Platforms, Inc.: As required for WhatsApp Business API and Meta Graph API functionality (message delivery, template submissions, webhook processing)
• Cloud Hosting Providers: For secure hosting of automation servers and databases that process Meta API data
• Google: For Google Ads management and Google Analytics tracking

All third-party providers are bound by their own privacy policies and data protection agreements. We ensure that any sub-processors handling Meta API data comply with Meta's Platform Terms.

Your Rights Under Indian Law

Under Indian data protection laws (including the Digital Personal Data Protection Act, 2023), you have the following rights regarding your personal information:

• Right to Access: You can request a copy of the personal information we hold about you, including any data processed through Meta APIs
• Right to Correction: You can request correction of any inaccurate or incomplete information
• Right to Deletion: You can request deletion of your personal information, including Meta API data, subject to legal and contractual obligations
• Right to Withdraw Consent: You can withdraw your consent for data processing at any time, including revoking Meta API access permissions
• Right to Opt-Out: You can opt out of receiving WhatsApp marketing messages at any time by replying "STOP" or contacting us directly

To exercise these rights, please contact us using the details provided below.

Data Deletion Requests

If you wish to have your data deleted from our systems, including data collected via Meta Business API and WhatsApp Business API integrations, you can submit a data deletion request by:

• Emailing us at leadopsstudio@gmail.com with the subject line "Data Deletion Request"
• Specifying which data you want deleted (e.g., WhatsApp message history, contact information, Meta account data)

We will process your deletion request within 30 days and confirm completion via email. Please note that some data may need to be retained for legal compliance or contractual obligations.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, or legal requirements. When we make material changes, particularly regarding how we handle Meta API data, we will notify you by updating the "Last updated" date at the top of this policy and, where appropriate, sending you a direct notification.

Contact Us

If you have questions about this Privacy Policy, want to exercise your rights, or need to access, update, or delete your information (including Meta API data), please contact us: